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Family specialist Esprit announce prices will rise; Holiday giant TUI, which sells skiing holidays under Thomson, First Choice and Crystal brands has dropped one in five chalets next season. What then for the independent chalet market?In response independent chalet company rudechalets™ announce a 17% increase in capacity and minimal price adjustments.  Chris Lavender (rudechalets™ director) says “We have not increased our half term prices and have made only small adjustments to our pricing structure that will increase our average selling price by £10.00”The independent winter travel market has experienced significant growth over the last five years as low cost airline routes increased and more people opted for a change of lifestyle.  Each new independent chalet business brings new ideas and personal touches to a basic formula.  Therefore, if you search hard enough you will likely find a company that provides your perfect winter holiday.Chris says “The Independent chalet market offers consumers a greater choice of winter holiday experiences.  For example, our modern chalets are filled with snowboarding art; XBOX 360’s in all bedrooms; a BURTON Snowboard Test Centre; media centers and table footballs.   Our business appeals to a certain demographic that until we started in 2003 did not have this option”Chris believes that the independent market is going to increase further as we move out of the downturn as consumers search harder for greater value and word of mouth continues to spread the benefits.He adds “Not all independent chalet companies are faring as well and advises that you should seek out the more established companies which offer credit card payment facilities” If you are interested in trying out an independent chalet company then you should stay at rudechalets Morzine accommodation